Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy Y Dwivediab, et al. International Journal of Information Management 66 (October), 2022 | 1452 | 2022 |
Effects of brand personality on brand trust and brand affect Y Sung, J Kim Psychology & Marketing 27 (7), 639-661, 2010 | 879 | 2010 |
The differential roles of brand credibility and brand prestige in consumer brand choice TH Baek, J Kim, JH Yu Psychology & Marketing 27 (7), 662-678, 2010 | 703 | 2010 |
The power of affect: Predicting intention JD Morris, C Woo, JA Geason, J Kim Journal of Advertising Research 42 (3), 7-17, 2002 | 594 | 2002 |
Antecedents of true brand loyalty J Kim, JD Morris, J Swait Journal of Advertising 37 (2), 99-117, 2008 | 517 | 2008 |
Advertising in the Metaverse: Research Agenda J Kim Journal of Interactive Advertising 21 (3), 141-144, 2021 | 503 | 2021 |
Cross-cultural differences in perceived risk of online shopping H Ko, J Jung, JY Kim, SW Shim Journal of Interactive Advertising 4 (2), 20-29, 2004 | 427 | 2004 |
Metaverse marketing: How the metaverse will shape the future of consumer research and practice YK Dwivedi, L Hughes, Y Wang, AA Alalwan, SJ Ahn, J Balakrishnan, ... Psychology & Marketing 40 (4), 750-776, 2023 | 336 | 2023 |
The power of affective response and cognitive structure in product-trial attitude formation J Kim, JD Morris Journal of Advertising 36 (1), 95-106, 2007 | 149 | 2007 |
Third-party privacy certification as an online advertising strategy: An investigation of the factors affecting the relationship between third-party certification and initial trust K Kim, J Kim Journal of Interactive Marketing 25 (3), 145-158, 2011 | 140 | 2011 |
Dimensions of news media brand personality J Kim, TH Baek, HJ Martin Journalism & Mass Communication Quarterly 87 (1), 117-134, 2010 | 129 | 2010 |
The Structural Effects of Metaphor-Elicited Cognitive and Affective Elaboration Levels on Attitude Toward the Ad J Kim, Y Baek, YH Choi Journal of Advertising 41 (2), 77-96, 2012 | 117 | 2012 |
Assessing the influence of gender and sexual self-schema on affective responses to sexual content in advertising T Reichert, MS LaTour, JY Kim Journal of Current Issues & Research in Advertising 29 (2), 63-77, 2007 | 112 | 2007 |
The predictive roles of brand personality on brand trust and brand affect: A study of Korean consumers Y Sung, J Kim, JH Jung Journal of international consumer Marketing 22 (1), 5-17, 2009 | 108 | 2009 |
TV advertising engagement as a state of immersion and presence J Kim, SJG Ahn, ES Kwon, LN Reid Journal of Business Research 76 (July 2017), 67-76, 2017 | 92 | 2017 |
The bifold triadic relationships framework: A theoretical primer for advertising research in the metaverse SJ Ahn, J Kim, J Kim Journal of Advertising 51 (5), 592-607, 2022 | 91 | 2022 |
The effects of affective and cognitive elaborations from Facebook posts on consumer attitude formation KJ Chen, J Kim, JS Lin Journal of Consumer Behaviour 14 (3), 208-218, 2015 | 89 | 2015 |
Dimensions of purchase-decision involvement: Affective and cognitive involvement in product and brand J Kim, Y Sung Journal of Brand Management 16, 504-519, 2009 | 83 | 2009 |
Communication message strategies for brand extensions J Young Kim Journal of Product & Brand Management 12 (7), 462-476, 2003 | 77 | 2003 |
Information processing of genetically modified food messages under different motives: An adaptation of the multiple‐motive heuristic‐systematic model J Kim, HJ Paek Risk Analysis: An International Journal 29 (12), 1793-1806, 2009 | 73 | 2009 |