| How public relations executives perceive and measure the impact of social media in their organizations MW DiStaso, T McCorkindale, DK Wright Public relations review 37 (3), 325-328, 2011 | 363 | 2011 |
| Can you see the writing on my wall? A content analysis of the Fortune 50’s Facebook social networking sites T McCorkindale Public relations journal 4 (3), 1-13, 2010 | 341 | 2010 |
| Dialogue and transparency: A content analysis of how the 2012 presidential candidates used Twitter A Adams, T McCorkindale Public relations review 39 (4), 357-359, 2013 | 194 | 2013 |
| How millennials are engaging and building relationships with organizations on Facebook T McCorkindale, MW DiStaso, HF Sisco The Journal of Social Media in Society 2 (1), 2013 | 120 | 2013 |
| A benchmark analysis of the strategic use of social media for Fortune’s most admired US companies on Facebook, Twitter and YouTube MW DiStaso, T McCorkindale Public relations journal 7 (1), 1-33, 2013 | 120 | 2013 |
| The state of social media research: Where are we now, where we were and what it means for public relations T McCorkindale, MW DiStaso Research journal of the Institute for Public Relations 1 (1), 1-17, 2014 | 77 | 2014 |
| Communicating “pink”: An analysis of the communication strategies, transparency, and credibility of breast cancer social media sites H Fussell Sisco, T McCorkindale International Journal of Nonprofit and Voluntary Sector Marketing 18 (4 …, 2013 | 76 | 2013 |
| The Power of Social Media and Its Infl uence on Corporate Reputation T McCorkindale, MW DiStaso The handbook of communication and corporate reputation, 497-512, 2013 | 67 | 2013 |
| An analysis of the mobile readiness and dialogic principles on Fortune 500 mobile websites T McCorkindale, M Morgoch Public relations review 39 (3), 193-197, 2013 | 63 | 2013 |
| Social media: uses and opportunities in public relations MW DiStaso, T McCorkindale Global Media Journal 5 (2), 75, 2012 | 52 | 2012 |
| Does familiarity breed contempt?: Analyses of the relationship among company familiarity, company reputation, company citizenship, and company personality on corporate equity T McCorkindale Public Relations Review 34 (4), 392-395, 2008 | 44 | 2008 |
| Twitter me this, Twitter me that: A quantitative content analysis of the 40 Best Twitter Brands T McCorkindale Journal of New Communications Research, 43-60, 2010 | 24 | 2010 |
| PR technology, data and insights: Igniting a positive return on your communications investment M Weiner Kogan Page Publishers, 2021 | 23 | 2021 |
| Mind the gap: Women’s leadership in public relations M Dubrowski, T McCorkindale, R Rickert KPMG and Institute for Public Relations, 2019 | 22 | 2019 |
| America's most admired companies social media industry divide MW Distaso, T McCorkindale, A Agugliaro Journal of Promotion Management 21 (2), 163-189, 2015 | 22 | 2015 |
| Follow me or be my friend: How organizations are using Twitter and Facebook to build relationships and to communicate transparently and authentically T McCorkindale New media and public relations 2, 67-74, 2012 | 18 | 2012 |
| 2020 IPR disinformation in society report T McCorkindale Institute for Public Relations, University of Florida, 2020 | 14 | 2020 |
| Private conversations on public forums: How organizations are strategically monitoring conversations and engaging stakeholders on social media sites T McCorkindale Ethical practice of social media in public relations, 65-81, 2014 | 7 | 2014 |
| What influences professionals to identify as public relations C Darnowski, M DiStaso, H Fussell Sisco, T McCorkindale International Public Relations Research Conference, Miami, FL., March, 2013 | 5 | 2013 |
| Internal communication T McCorkindale Public Relations, 180-193, 2019 | 3 | 2019 |
