Követés
Nikolina Koporčić
Nikolina Koporčić
Academy Research Fellow, Principal Researcher, Adjunct Professor
E-mail megerősítve itt: laurea.fi
Cím
Hivatkozott rá
Hivatkozott rá
Év
Corporate brand identity co-creation in business-to-business contexts
O Iglesias, P Landgraf, N Ind, S Markovic, N Koporcic
Industrial Marketing Management 85, 32-43, 2020
1952020
Business-to-business open innovation: COVID-19 lessons for small and medium-sized enterprises from emerging markets
S Markovic, N Koporcic, M Arslanagic-Kalajdzic, S Kadic-Maglajlic, ...
Technological Forecasting and Social Change 170, 120883, 2021
1722021
Interactive Network Branding: Creating corporate identity and reputation through interpersonal interaction
N Koporcic, A Halinen
IMP Journal 12 (2), 392-408, 2018
612018
Managing the challenges of business-to-business open innovation in complex projects: A multi-stage process model
A Gurca, M Bagherzadeh, S Markovic, N Koporcic
Industrial Marketing Management 94, 202-215, 2021
592021
Collecting rich qualitative data on business relationships and networks in CEE countries: Challenges and plausible solutions
M Ivanova-Gongne, N Koporcic, O Dziubaniuk, T Mandják
Industrial Marketing Management 70, 193-204, 2018
332018
Conceptualizing Interactive Network Branding in business markets: developing roles and positions of firms in business networks
N Koporcic, JA Tornroos
Journal of Business & Industrial Marketing 34 (8), 1681-1691, 2019
302019
Relational governance mechanisms as enablers of dynamic capabilities in Nigerian SMEs during the COVID-19 crisis
F Ashiru, E Adegbite, F Nakpodia, N Koporcic
Industrial Marketing Management 105, 18-32, 2022
292022
Complementarity versus substitutability of dynamic and operational capabilities in B2B firms: a configurational approach
G Nagy, M Jaakkola, N Koporcic
Industrial Marketing Management 83, 42-58, 2019
292019
Business-to-business marketing research: Assessing readability and discussing relevance to practitioners
O Dziubaniuk, W Barner-Rasmussen, N Koporcic, M Ivanova-Gongne, ...
Industrial Marketing Management, 2020
242020
Understanding Interactive Network Branding in SME Firms
N Koporcic, JÅ Törnroos
Emerald Publishing Limited, 2019
24*2019
Developing Insights on Branding in the B2B Context: Case Studies from Business Practice
N Koporcic, M Ivanova-Gongne, AG Nyström, JÅ Törnroos
Emerald Publishing Limited, 2018
21*2018
IMP: it’s time to get emotional! Understanding the role of negative emotions in dynamic decision-making processes
N Koporcic, M Nietola, JD Nicholson
Journal of Business & Industrial Marketing 35 (12), 2151-2163, 2020
202020
Interactive Network Branding: Demonstrating the importance of firm representatives for small and medium-sized enterprises in emerging markets
N Koporcic
Journal of Business and Industrial Marketing, 2019
162019
Developing Interactive Network Branding in Business Markets: Case studies of SMEs from Developed and Emerging Business Markets
N Koporcic
Åbo Akademi University, 2017
132017
Introducing the interaction approach for successful business relationships
N Koporčić, Z Tolušić, Z Tolušić
Ekonomski vjesnik/Econviews-Review of Contemporary Business …, 2015
132015
The importance of Interactive Network Branding for business relationship development: insights from emerging markets
N Koporcic, M Ivanova-Gongne
Journal of Business & Industrial Marketing, 2020
122020
Developing Interactive Branding in Business Networks
N Koporcic, JÅ Törnroos
Proceedings Annual IMP conference, September, Kolding., 2015
12*2015
I give a dime if you do, too! The influence of descriptive norms on perceived impact, personal involvement, and monetary donation intentions
I Gugenishvili, RE Francu, N Koporcic
Journal of Consumer Behaviour 21 (2), 167-179, 2022
112022
Uloga i važnost EU fondova za Republiku Hrvatsku
M Tolušić, N Koporčić, Z Tolušić
Ekonomski Vjesnik/Econviews: Review of contemporary business …, 2013
92013
THE IMPORTANCE OF CORPORATE BRANDS FOR DECISION MAKING IN THE BUSINESS-TO-BUSINESS CONTEXT
N Koporčić, Z Tolušić, Z Rešetar
Ekonomski vjesnik/Econviews-Review of Contemporary Business …, 2017
82017
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Cikkek 1–20