Martin Spann
Martin Spann
Professor of Electronic Commerce & Digital Markets, LMU Munich
Verified email at - Homepage
Cited by
Cited by
Social commerce: a contingency framework for assessing marketing potential
MS Yadav, K De Valck, T Hennig-Thurau, DL Hoffman, M Spann
Journal of interactive marketing 27 (4), 311-323, 2013
Business models: An information systems research agenda
D Veit, E Clemons, A Benlian, P Buxmann, T Hess, D Kundisch, ...
Business & Information Systems Engineering 6, 45-53, 2014
Pay what you want: A new participative pricing mechanism
JY Kim, M Natter, M Spann
Journal of Marketing 73 (1), 44-58, 2009
Mobile advertising: A framework and research agenda
D Grewal, Y Bart, M Spann, PP Zubcsek
Journal of interactive marketing 34 (1), 3-14, 2016
Internet-based virtual stock markets for business forecasting
M Spann, B Skiera
Management Science, 1310-1326, 2003
Price discrimination in E-commerce? An examination of dynamic pricing in Name-Your-Own-Price markets
O Hinz, IH Hann, M Spann
MIS Quarterly 35 (1), 81-98, 2011
Sourcing, Filtering, and Evaluating New Product Ideas: An Empirical Exploration of the Performance of Idea Markets
A Soukhoroukova, M Spann, B Skiera
Journal of Product Innovation Management 29 (1), 100-112, 2012
Sports forecasting: a comparison of the forecast accuracy of prediction markets, betting odds and tipsters
M Spann, B Skiera
Journal of Forecasting 28 (1), 55-72, 2009
Does the Internet promote better consumer decisions? The case of name-your-own-price auctions
M Spann, G Tellis
Journal of Marketing 70 (1), 65-78, 2006
Consumer decision-making processes in mobile viral marketing campaigns
C Pescher, P Reichhart, M Spann
Journal of interactive marketing 28 (1), 43-54, 2014
Pay What You Want as a Marketing Strategy in Monopolistic and Competitive Markets
KM Schmidt, M Spann, R Zeithammer
Management Science, 2014
Measuring individual frictional costs and willingness‐to‐pay via name‐your‐own‐price mechanisms
M Spann, B Skiera, B Schäfers
Journal of Interactive Marketing 18 (4), 22-36, 2004
The impact of information diffusion on bidding behavior in secret reserve price auctions
O Hinz, M Spann
Information Systems Research 19 (3), 351-368, 2008
Identification of Lead Users for Consumer Products via Virtual Stock Markets*
M Spann, H Ernst, B Skiera, JH Soll
Journal of Product Innovation Management 26 (3), 322-335, 2009
Effectiveness of Location-Based Advertising and the Impact of Interface Design
D Molitor, M Spann, A Ghose, P Reichhart
Journal of Management Information Systems 37 (2), 431-456, 2020
Sampling, discounts or pay-what-you-want: Two field experiments
JY Kim, M Natter, M Spann
International Journal of Research in Marketing 31 (3), 327-334, 2014
The impact of social media campaigns on the success of new product introductions
D Baum, M Spann, J Füller, C Thürridl
Journal of Retailing and Consumer Services 50, 289-297, 2019
Skimming or Penetration? Strategic Dynamic Pricing for New Products
M Spann, M Fischer, GJ Tellis
Marketing Science, 2014
New Product Development 2.0: Preference Markets—How Scalable Securities Markets Identify Winning Product Concepts and Attributes*
E Dahan, A Soukhoroukova, M Spann
Journal of Product Innovation Management 27 (7), 937-954, 2010
Erlösquellen und Preismodelle für den Business-to-Consumer-Bereich im Internet
B Skiera, M Spann, U Walz
Wirtschaftsinformatik 47 (4), 285-293, 2005
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