| Engaging stakeholders through social networking: How nonprofit organizations are using Facebook RD Waters, E Burnett, A Lamm, J Lucas Public relations review 35 (2), 102-106, 2009 | 1967 | 2009 |
| Engaging stakeholders through Twitter: How nonprofit organizations are getting more out of 140 characters or less K Lovejoy, RD Waters, GD Saxton Public relations review 38 (2), 313-318, 2012 | 1041 | 2012 |
| Tweet, tweet, tweet: A content analysis of nonprofit organizations’ Twitter updates RD Waters, JY Jamal Public relations review 37 (3), 321-324, 2011 | 613 | 2011 |
| What do Stakeholders Like on Facebook? Examining Public Reactions to Nonprofit Organizations’ Informational, Promotional, and Community-Building Messages GD Saxton, RD Waters Journal of public relations research 26 (3), 280-299, 2014 | 511 | 2014 |
| Squawking, tweeting, cooing, and hooting: Analyzing the communication patterns of government agencies on Twitter RD Waters, JM Williams Journal of public affairs 11 (4), 353-363, 2011 | 406 | 2011 |
| Media catching and the journalist–public relations practitioner relationship: How social media are changing the practice of media relations RD Waters, NTJ Tindall, TS Morton Journal of public relations research 22 (3), 241-264, 2010 | 364 | 2010 |
| Nonprofit organizations' use of the internet: A content analysis of communication trends on the internet sites of the philanthropy 400 RD Waters Nonprofit Management and Leadership 18 (1), 59-76, 2007 | 353 | 2007 |
| Using video to build an organization's identity and brand: A content analysis of nonprofit organizations' YouTube videos RD Waters, PM Jones Journal of Nonprofit & Public Sector Marketing 23 (3), 248-268, 2011 | 287 | 2011 |
| Applying relationship management theory to the fundraising process for individual donors RD Waters Journal of Communication Management 12 (1), 73-87, 2008 | 262 | 2008 |
| Predicting online learning success: Applying the situational theory of publics to the virtual classroom MJ Kruger-Ross, RD Waters Computers & Education 61, 176-184, 2013 | 195 | 2013 |
| # AdvocatingForChange: The strategic use of hashtags in social media advocacy GD Saxton, J Niyirora, C Guo, R Waters Advances in Social Work 16 (1), 154-169, 2015 | 191 | 2015 |
| Using stewardship to cultivate fandom online: Comparing how National Football League teams use their web sites and Facebook to engage their fans RD Waters, KA Burke, ZH Jackson, JD Buning International Journal of Sport Communication 4 (2), 163-177, 2011 | 180 | 2011 |
| Increasing fundraising efficiency through evaluation: Applying communication theory to the nonprofit organization—donor relationship RD Waters Nonprofit and Voluntary Sector Quarterly 40 (3), 458-475, 2011 | 174 | 2011 |
| Measuring stewardship in public relations: A test exploring impact on the fundraising relationship RD Waters Public Relations Review 35 (2), 113-119, 2009 | 151 | 2009 |
| Exploring the impact of culture in the social media sphere: A content analysis of nonprofit organizations’ use of Facebook RD Waters, KD Lo Journal of intercultural communication research 41 (3), 297-319, 2012 | 131 | 2012 |
| Applying the dialogic theory to social networking sites: Examining how university health centers convey health messages on Facebook RD Waters, RR Canfield, JM Foster, EE Hardy Journal of Social Marketing 1 (3), 211-227, 2011 | 130 | 2011 |
| The use of social media by nonprofit organizations: An examination from the diffusion of innovations perspective RD Waters Social computing: Concepts, methodologies, tools, and applications, 1420-1432, 2010 | 126 | 2010 |
| The role of stewardship in leadership: Applying the contingency theory of leadership to relationship cultivation practices of public relations practitioners R D. Waters Journal of Communication Management 17 (4), 324-340, 2013 | 117 | 2013 |
| Advancing relationship management theory: Mapping the continuum of relationship types RD Waters, DS Bortree Public Relations Review 38 (1), 123-127, 2012 | 108 | 2012 |
| Virtual stewardship in the age of new media: have nonprofit organizations' moved beyond Web 1.0 strategies? RD Waters, KLB Feneley International Journal of Nonprofit and Voluntary Sector Marketing 18 (3 …, 2013 | 102 | 2013 |
Denise BortreeProfessor of Communication, Penn State UniversityE-mail megerősítve itt: psu.edu
