Sridhar N [MKT] Ramaswami
Sridhar N [MKT] Ramaswami
Professor of Marketing, Iowa State University
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Cited by
Cited by
Choice of foreign market entry mode: Impact of ownership, location and internalization factors
S Agarwal, SN Ramaswami
Journal of International business studies 23, 1-27, 1992
Consumers’ responses to negative word-of-mouth communication: An attribution theory perspective
RN Laczniak, TE DeCarlo, SN Ramaswami
Journal of consumer Psychology 11 (1), 57-73, 2001
Market-based capabilities and financial performance of firms: insights into marketing’s contribution to firm value
SN Ramaswami, RK Srivastava, M Bhargava
Journal of the Academy of Marketing Science 37, 97-116, 2009
Applying latent trait analysis in the evaluation of prospects for cross-selling of financial services
WA Kamakura, SN Ramaswami, RK Srivastava
international Journal of Research in Marketing 8 (4), 329-349, 1991
Marketing controls and dysfunctional employee behaviors: A test of traditional and contingency theory postulates
SN Ramaswami
Journal of Marketing 60 (2), 105-120, 1996
Antecedents and consequences of merit pay fairness for industrial salespeople
SN Ramaswami, J Singh
Journal of Marketing 67 (4), 46-66, 2003
Affective organizational committment of salespeople: An expanded model
S Agarwal, SN Ramaswami
Journal of Personal Selling & Sales Management 13 (2), 49-70, 1993
Reconciling diverse measures of performance: a conceptual framework and test of a methodology
M Bhargava, C Dubelaar, S Ramaswami
Journal of Business Research 31 (2-3), 235-246, 1994
Perceived network externalities and communication technology acceptance
TJ Strader, SN Ramaswami, PA Houle
European journal of information systems 16 (1), 54-65, 2007
The value of seller trustworthiness in C2C online markets
TJ Strader, SN Ramaswami
Communications of the ACM 45 (12), 45-49, 2002
Influence of image and familiarity on consumer response to negative word-of-mouth communication about retail entities
TE DeCarlo, RN Laczniak, CM Motley, S Ramaswami
Journal of Marketing Theory and Practice 15 (1), 41-51, 2007
Work alienation of marketing employees: Influence of task, supervisory, and organizational structure factors
SN Ramaswami, S Agarwal, M Bhargava
Journal of the Academy of Marketing Science 21, 179-193, 1993
Perceived barriers to exporting and export assistance requirements
SN Ramaswami, Y Yang
International perspectives on trade promotion and assistance, 187-206, 1990
Innovation pathway to profitability: The role of entrepreneurial orientation and marketing capabilities
S Arunachalam, SN Ramaswami, P Herrmann, D Walker
Journal of the Academy of Marketing Science 46, 744-766, 2018
Information asymmetry between salesperson and supervisor: postulates from agency and social exchange theories
SN Ramaswami, SS Srinivasan, SA Gorton
Journal of Personal Selling & Sales Management 17 (3), 29-50, 1997
A multi-attribute diffusion model for forecasting the adoption of investment alternatives for consumers
RK Srivastava, V Mahajan, SN Ramaswami, J Cherian
Technological Forecasting and Social Change 28 (4), 325-333, 1985
Determinants of on-line channel use for purchasing financial products
SN Ramaswami, TJ Strader, K Brett
International Journal of Electronic Commerce 5 (2), 95-118, 2000
Marketing controls and employee responses: The moderating role of task characteristics
S Agarwal, SN Ramaswami
Journal of the Academy of Marketing Science 21, 293-306, 1993
Market-based assets and capabilities, business processes, and financial performance
SN Ramaswami, M Bhargava, RK Srivastava
Marketing Science Institute, 2004
Do more risk‐averse investors have lower net worth and income?
TH McInish, SN Ramaswami, RK Srivastava
Financial Review 28 (1), 91-106, 1993
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