Követés
Jackson Carter
Jackson Carter
Assistant Professor, Ouachita Baptist University
E-mail megerősítve itt: obu.edu
Cím
Hivatkozott rá
Hivatkozott rá
Év
When corporate social advocacy meets controversial celebrity: The role of consumer–brand congruence and consumer-celebrity congruence
K Alharbi, JK Kim, C Noland, J Carter
Sustainability 14 (3), 1811, 2022
172022
Examining the determinants of consumer support for corporate social advocacy
JK Kim, H Overton, K Alharbi, J Carter, N Bhalla
Corporate Communications: An International Journal 28 (3), 451-468, 2023
62023
More than the bottom line: Exploring social responsibility practices in hospital settings in the United States
JY Li, S Tian, J Carter, J Wen
Health marketing quarterly 38 (4), 297-314, 2021
32021
Effects of affect: How mood and arousal influence consumer evaluation of search engine result page (SERP) Ad Snippets
TJ Wen, J Carter, S Sar, G Anghelcev, CD Ham
Journal of Interactive Advertising 21 (3), 145-158, 2021
32021
Contextualizing Search: An Analysis of the Impacts of Construal Level Theory, Mood, and Product Type on Search Engine Activity
JE Carter
2023
WHEN CAUSE-RELATED MARKETING MEETS CONTROVERSY: THE ROLE OF CONSUMERS-BRAND CONGRUENCE AND CONSUMERSCELEBRITY CONGRUENCE
K Alharbi, J Kim, C Noland, J Carter
American Academy of Advertising. Conference. Proceedings (Online), 79-79, 2020
2020
THE EFFECTS OF AFFECT: THE INFLUENCE OF MOOD AND AROUSAL ON PROCESSING SEARCH ENGINE RESULT PAGE SNIPPETS
J Carter, TJ Wen, CD Ham
American Academy of Advertising. Conference. Proceedings (Online), 30-30, 2020
2020
Ads for Forever Families: How Public Service Advertising Portrays Adoptive Parents and Children
JE Carter, TJ Wen
Advertising & Society Quarterly 21 (4), 2020
2020
Naval Tactics and the Introduction of the Aircraft Carrier
J Carter
2014
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Cikkek 1–9